ABOUT
The freedom to embrace your pleasure.
Our Mission :
Breaking the taboos around masturbation and female sexuality, empowering individuals and couples to reclaim their intimate pleasure.

A WORD FROM LUCY
"My name is Lucy Adams, and I founded HER in 2019 after studying product design. This idea had been on my mind for years, especially after trying a vibrator in my younger years. The experience was eye-opening, yet the judgment around me made it clear how taboo this topic remains.
I delved deeper into these issues and, after numerous workshops and discussions, the conclusion was evident: many women discover their bodies later in life and struggle to let go.
I wanted to create a brand that normalises self-touch and removes shame. A brand that celebrates self-discovery and empowers women to embrace themselves fully. Because knowing yourself is the key to true freedom."
Lucy Adams - Founder of HER

BREAKING TABOOS
For 4 years now, we have been tackling these subjects to open up conversations and celebrate pleasure. Mothers, daughters, sisters… Hundreds of dialogues have been sparked thanks to our approach.
We receive daily messages from women and men sharing how their views on their bodies, relationships, and well-being have transformed.
Thank you for joining us in this revolution. ❤️

RECONNECTION = POWER
Knowing yourself is fundamental. Yet many have never had that chance. Generations have been denied this intimate knowledge.
Exploration helps you understand what you like and dislike. Every body is unique, and this journey takes time, but it’s worth it. And as a bonus: it’s a great way to guide your partner!
Reclaim your pleasure and share it confidently.

SELF-CONFIDENCE
Every day, women tell us that after using our accessories, they finally understand the name HER.
Taking time for yourself brings lightness, well-being, and unshakable confidence. A natural conviction that you can achieve anything.
Recentre yourself and become unstoppable.
MANIFESTO
We believe that words have the power to reveal truths and transform mindsets. For too long, essential notions like pleasure, power, and female autonomy have been sidelined or constrained by outdated norms.
To be free is to say no. It’s to reject societal expectations, break free from external judgment, and unapologetically embrace who you truly are.
It’s about reclaiming control: over your body, your choices, and your life. It’s about listening to yourself, knowing yourself, and celebrating every part of who you are.
We all deserve to feel strong, fulfilled, and free. Pleasure is a right, and it’s time to claim it.
Where pleasure begins with HER.

Committed Brand

Discreet Package